The Hunting Ranch, Outfitter and Guide Service’s Marketing Handbook
This book was written to provide valuable insight for outfitters, guides, and hunting ranches in the outdoor industry. While I myself am not a guide, I provide marketing services for many guide businesses. The catalyst for writing this book came after writing a book for Outdoor Industry Show Hosts, much of the content in this book can be utilized to achieve sponsorships, effectively target the correct market, and above all increase exposure to increase sales. I hope this book will provide valuable insight into the marketing do’s and don’ts of the industry. While there are many companies and verticals for advertising, the best options are chosen by first understanding the industry, the marketing climate, the competition, and what effective marketing actually entails. This book is filled with resources for outfitters, guides, and hunting ranches that are struggling to make sales and on a budget. You will learn tips and tricks of marketing experts to help you develop a cost effective and results oriented marketing strategy for your outdoor industry business. Knowledge is power in the field of marketing, and if you do not possess this knowledge, you could waste thousands of dollars in ineffective marketing . As the old saying goes, if you give a hungry man a fish, he will be able to fill his belly, if you teach him to fish, he will be able to survive.